Privacy Policy for Powell Associates Ltd

Last updated: June 17th, 2026

At Powell Associates Ltd. (“PAL”) we take your privacy seriously. This Privacy Policy outlines what information we collect, how we use it, and who we may share it with. By using our website, you agree to this Privacy Policy and its terms and conditions.

If you have additional questions or require more information about our Privacy Policy or to contact our privacy officer, do not hesitate to contact us at 506-638-9220.

What information do we collect?

Web servers automatically collect certain information about a visit to a website. This information includes, but is not necessarily limited to, your Internet Protocol (IP) address, your browser and device information, which webpage referred you to our website, which pages you visited and the date and time of each visit, and Urchin Tracking Module parameters (“Technical Information”).

In addition to the above, PAL may use “heatmap” and “session recording” technology to understand how you interact with our website and where you click.

PAL does not automatically gather any specific personal information from you to include, but not be limited to, your name, phone number, and email address (“Personal Information”). We only gather Personal Information from you if you give it to us, for example, via one of our contact forms. In addition to the information collected by our web server, as described above, and information provided to us from our Advertising Partners, described below, our contact forms only collect the information requested of you when completing the form. This is usually your name, phone number, email address, and a brief description of your inquiry.

Why we collect your information and how we use your information

PAL collects and uses your Personal Information and Technical Information for the following purposes:

  1. To respond to inquiries you send us,
  2. To improve the user experience of our website, website analytics, and for website debugging purposes, and
  3. To measure, improve and analyze the effectiveness of our marketing efforts.

If you submit an inquiry to PAL through one of our contact forms, you agree that PAL may contact you by phone, email, and/or SMS.

Digital Markers (including cookies)

PAL utilizes digital markers on its websites for the reasons outlined above. You consent to PAL’s use of digital markers.

A digital marker is a small file placed on your computer by a web site that you visit. They are stored there so that a web server can remember certain pieces of information about you. This information is used by the web server during the same or another visit to the website. Examples of digital markers are "cookies", HTML5 web storage, or “pixels”.  They are often used in the collection of web analytics, to store your preferences, and by advertising companies, such as our Advertising Partners, to serve ads to consumers.

Advertising Partners

Our advertising partners (“Advertising Partners”) are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. These policies are constantly changing and so we recommend contacting the vendors below directly to see how they use your information.

  • Google
  • Meta

You agree that PAL may share your Personal Information and Technical Information with our Advertising Partners and other similar services, for marketing and audience matching purposes. This may include information such as your name, email address, phone number, device or browser identifiers (for example, tracking parameters included in links), and general technical data such as IP address. Where appropriate, PAL will apply industry-standard safeguards, including hashing or similar privacy-protective measures, to personal contact information before it is transmitted. No financial information you may send PAL will ever be shared.

Your consent will continue to apply to all future interactions you have with PAL beyond your use of this website, whether online or offline, unless you withdraw your consent which may be done at any time, subject to legal or contractual restrictions.

Google DoubleClick DART Cookie

Google uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.maritimetrustee.ca and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads

Web Analytics, User Behaviour & Debugging Tools

PAL utilizes various web analytics, user behaviour, and debugging tools to monitor advertising effectiveness, debug our website and improve the user experience. These include, but are not limited to, Google Analytics, Zoho Pagesense, VWO, and AB Split Test. You consent to PAL sharing your Technical Information and Personal Information with these tools. Personal Information will only be shared with these tools where required for the functionality of the tool and only be used for the purposes of web analytics, user behaviour, and website debugging.

SMS Policy

By submitting an inquiry through any of our contact forms you consent to receive SMS text messages from PAL and you agree to our SMS Terms and Conditions. For our SMS terms and conditions, please refer to our SMS Terms and Conditions page.